CORPORATE IDENTITY & BRANDING

Corporate identity is a collection of multi-sensory elements that work together to create a brand’s personality. These can include a company’s name, logo, colors, tagline, buildings, interior environments, uniforms, even the paper stock that company communication is printed upon.

A cohesive identity creates brand recognition for an organization that separates it from competitors.

The corporate identity umbrella can cover many different elements of a brand, from a logo to color scheme to tone. Constructing consistent and cohesive elements is imperative to creating a unique and effective branding system that creates a lasting impression. It is important to use engaging, original content, but no one wants to read something twice. 

In building an identity, we take the time to help answer the fundamental questions of an organization that create value for customers. In defining clear core values, we develop a strategy to illuminate these values in the brand.