Step 1 of the branding process starts with a client interview to begin to understand the vision of the company, its personality, its unique traits, and its goals for the future.
CREATE A BRAND THAT LASTS
Corporate identity is a collection of multi-sensory elements that work together to create a brand’s personality. These can include a company’s name, logo, colors, tagline, buildings, interior environments, uniforms, even the paper stock that company communication is printed upon.
A cohesive identity creates brand recognition for an organization that separates it from competitors.
The corporate identity umbrella can cover many different elements of a brand, from a logo to color scheme to tone. Constructing consistent and cohesive elements is imperative to creating a unique and effective branding system that creates a lasting impression. It is important to use engaging, original content, but no one wants to read something twice.
In building an identity, we take the time to help answer the fundamental questions of an organization that create value for customers. In defining clear core values, we develop a strategy to illuminate these values in the brand.
Highlighted below is some of our recent client work:
Positraction, Inc. is a full-scale creative branding and marketing firm specializing in unique, innovative design and the intelligent strategy behind it.
At Positraction, it’s our job to know what “good” looks like — and we do.
Based in La Jolla, CA, our work can be seen from coast to coast, as well as abroad.
At Positraction, we are hungry to produce meaningful work with every project we undertake.
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Positraction® is a registered trademark of Positraction, Inc.
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